Activity 1: Zonal workshops with District Govt. Officials on Engagement with media on MR campaign and crisis management
Objective: To improve media management skills and response during a crisis situation, three Zonal workshops were organised in Raipur, Jagdalpur and Ambikapur for district health officials and PROs
Participants: CMHOs, DIOs, and PROs
Resource Persons: Prof. Sarvesh Dutt Tripathy, GGSIP University, New Delhi, Mr. Prashant Tandon, senior journalist and Editor, New Delhi and Mr. Narender Yadav, Director, CMSR Foundation
Schedule of Activities
Zonal Workshops with Government Officials on Crisis Communication and Social media
Zonal Workshop-1
Jagdalpur
June 22 (Friday)
Districts: Kanker, Narayanpur, Kondagaon, Dantewada, Bijapur, Sukma, Dhamtari
Zonal Workshop-2
Raipur
June 29 (Friday)
Districts: Kabirdham , Bemetara, Durg, Balod, Rajnandgaon, Mahasamund, Baloda Bazar, Gariaband, Raipur, Bilaspur, Mungeli
Zonal Workshop-3
Ambikapur
July 09 (Monday)
Districts: Koriya, Balrampur-Ramanujganj, Surajpur, Jashpur, Surguja, Korba, Janjgir-Champa, Raigarh
Key Highlights:
Intensive training provided on improving media management skills and how to develop a long-term relationship with media
Emphasized on the need to develop FAQs for media
Shared insights and strategy to ensure positive stories in media about MR vaccine on a regular basis before and during the MR Vaccination Campaign
Mock-Press Conferences and Press Release writing sessions were conducted
Strategy to curb fake news and stop rumours from spreading, particularly on social media
Hands-on training to use social media for MR Vaccine awareness
Strategy to develop local content and use it for the promotion of MR Campaign on-going as well as offline
How to be ready for timely response to any AEFI incidents.