Zonal sensitization workshops for Media on MR Vaccination campaign
To improve understanding of media on MR Vaccine and inform them about their role in successful completion of MR Vaccination campaign in the state, three Zonal workshops were organised in Raipur, Jagdalpur and Ambikapur.
Participants: Print and Electronic journalists from all the districts
Resource Persons: Prof. Sarvesh Dutt Tripathy, GGSIP University, New Delhi, Mr. Prashant Tandon, senior journalist and Editor, New Delhi and Mr. Narender Yadav, Director, CMSR Foundation
Schedule of Activities
Zonal sensitization workshops for media on MR vaccination campaign
Zonal Workshop-1
Jagdalpur
June 23 (Friday)
Districts: Kanker, Narayanpur, Kondagaon, Dantewada, Bijapur, Sukma, Dhamtari
Zonal Workshop-2
Raipur
June 30 (Friday)
Districts: Kabirdham , Bemetara, Durg, Balod, Rajnandgaon, Mahasamund, Baloda Bazar, Gariaband, Raipur, Bilaspur, Mungeli
Zonal Workshop-3
Ambikapur
July 10 (Tuesday)
Districts: Koriya, Balrampur-Ramanujganj, Surajpur, Jashpur, Surguja, Korba, Janjgir-Champa, Raigarh
Key Highlights:
Media was briefed about the importance of Measles-Rubella Vaccine and how it would be beneficial for children in the state
Details related to MR Vaccination campaign in the state were shared and the need for regular stories on it was emphasized.
Participating journalists were urged to take information on a regular basis from their respective CMHOs and do reporting on a sustained basis
Media was also briefed about various story ideas they can use for reporting on MR vaccination campaign
A dedicated session was conducted on AEFI and how media need to ensure that they do fact-based reporting and avoid sesnsalisation of issue. The idea was to make them understand that it should not be reported like a crime story.
Shared insights and strategy to develop positive stories about MR vaccine